{"product_id":"cervical-pillow","title":"RuciNova™ Heated Traction Pillow","description":"\u003cdiv style=\"max-width:820px;margin:0 auto;font-size:16px;line-height:1.65;\"\u003e\n\n  \u003ch2 style=\"font-size:26px;margin:0 0 6px;\"\u003eYour neck finally gets to exhale.\u003c\/h2\u003e\n  \u003cp style=\"margin:0 0 22px;font-size:17px;color:#555;\"\u003e15 minutes of warm, gentle, repeated traction — on your bedroom floor, not in a clinic.\u003c\/p\u003e\n\n  \u003cp style=\"margin:0 0 16px;\"\u003eNeck feeling tight after a long day at the screen? RuciNova™ warms the muscles first, then a soft air cushion gently lifts the weight of your head off your neck — rises, eases, rises again — for 15 minutes. The tension you've been carrying since your first email this morning finally gets a chance to let go.\u003c\/p\u003e\n\n  \u003cul style=\"margin:0 0 26px;padding-left:20px;\"\u003e\n    \u003cli style=\"margin-bottom:7px;\"\u003e\n\u003cstrong\u003eWarm first, then lift.\u003c\/strong\u003e Heat relaxes the muscles before the stretch, so the traction stays gentle — never one hard pull.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom:7px;\"\u003e\n\u003cstrong\u003eRepeated air traction\u003c\/strong\u003e — the same principle physical therapists use — lying down at home, without an appointment or a bill.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom:7px;\"\u003e\n\u003cstrong\u003e26° memory-foam contour\u003c\/strong\u003e holds your neck in its natural curve while it releases.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom:7px;\"\u003e\n\u003cstrong\u003eCordless, USB-C rechargeable.\u003c\/strong\u003e Nothing to plug in during your session.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom:7px;\"\u003e\n\u003cstrong\u003e60-day money-back guarantee.\u003c\/strong\u003e Full refund if it isn't right for you.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom:7px;\"\u003e\n\u003cstrong\u003e$96 once\u003c\/strong\u003e — or 4 × $24 with Shop Pay. About the price of one chiropractor visit, and this one is still here tomorrow.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2 style=\"font-size:23px;margin:34px 0 16px;\"\u003eWhat actually happens in 15 minutes\u003c\/h2\u003e\n\n  \u003ch3 style=\"font-size:18px;margin:22px 0 6px;\"\u003eWarm\u003c\/h3\u003e\n  \u003cp style=\"margin:0 0 16px;\"\u003eHeat increases blood flow and relaxes muscle guarding, so your neck \u003cem\u003elets go\u003c\/em\u003e before it's stretched. Heat, lift and vibration can each be used together or on their own.\u003c\/p\u003e\n\n  \u003ch3 style=\"font-size:18px;margin:22px 0 6px;\"\u003eLift\u003c\/h3\u003e\n  \u003cp style=\"margin:0 0 16px;\"\u003eA gentle air cushion rises under your neck and takes the weight of your head off it, then eases down, then rises again. This is the same principle as clinic traction — a protocol used since 1929 at roughly 15 minutes per session. The difference from a single hard stretch: the lift \u003cem\u003erepeats\u003c\/em\u003e, so the release builds gradually instead of being forced.\u003c\/p\u003e\n\n  \u003ch3 style=\"font-size:18px;margin:22px 0 6px;\"\u003eHold\u003c\/h3\u003e\n  \u003cp style=\"margin:0 0 16px;\"\u003eThe 26° memory-foam contour keeps your neck in its natural curve the whole time, so the release happens in the right position — not flat, not over-arched.\u003c\/p\u003e\n\n  \u003cp style=\"margin:0 0 26px;padding:14px 18px;background:#f6f6f6;border-left:3px solid #333;\"\u003eIt isn't a deep-tissue kneading machine and we won't pretend it is. It's a warm, gentle, repeated stretch with a soothing vibration underneath — one you'll actually look forward to.\u003c\/p\u003e\n\n  \u003ch2 style=\"font-size:23px;margin:34px 0 16px;\"\u003eYour desk did this. Not you.\u003c\/h2\u003e\n  \u003cp style=\"margin:0 0 16px;\"\u003eYour head weighs 10 to 12 pounds when it's upright. Tilt it forward 15 degrees to read a screen and the force on your neck rises to about 27 pounds. At 30 degrees, 40 pounds. At 60 degrees — roughly the angle most of us hold a phone at — 60 pounds. (Hansraj, \u003cem\u003eSurgical Technology International\u003c\/em\u003e, 2014.)\u003c\/p\u003e\n  \u003cp style=\"margin:0 0 16px;\"\u003eNow multiply that by eight to ten screen hours a day. Your neck is a toothpick holding a bowling ball, and it never gets to put it down. Not at the desk. Not on the couch. Not on a flat pillow that just changes the angle of the load.\u003c\/p\u003e\n  \u003cp style=\"margin:0 0 26px;\"\u003eThat's why the tightness is still there at 6am. Nothing is broken in you. Nothing is \"just your age.\" The load simply never lifts.\u003c\/p\u003e\n\n  \u003ch2 style=\"font-size:23px;margin:34px 0 16px;\"\u003eYou've paid for relief before. It was rented, not owned.\u003c\/h2\u003e\n  \u003cp style=\"margin:0 0 16px;\"\u003eA chiropractor visit pops the joint. A massage kneads the muscle. A $1,500 chair changes the angle. Each one helps one piece of the neck — for about an hour. Then you sit back down, the load returns, and within half an hour things start to tighten up again.\u003c\/p\u003e\n  \u003cp style=\"margin:0 0 16px;\"\u003eIf you've spent hundreds on pillows, or years with chiropractors, that wasn't you failing. It was one link being fixed for one hour while the load kept coming back.\u003c\/p\u003e\n  \u003cp style=\"margin:0 0 26px;\"\u003eRuciNova™ does the one thing none of them do daily: it takes the weight \u003cem\u003eoff\u003c\/em\u003e — warmly, gently, for 15 minutes, every day, at home. Not a cure. A release you own instead of rent.\u003c\/p\u003e\n\n  \u003ch2 style=\"font-size:23px;margin:34px 0 16px;\"\u003eRelief you rent. Relief you own.\u003c\/h2\u003e\n  \u003ctable style=\"width:100%;border-collapse:collapse;margin:0 0 12px;font-size:14px;\"\u003e\n    \u003cthead\u003e\n      \u003ctr style=\"border-bottom:2px solid #333;\"\u003e\n        \u003cth style=\"padding:11px 6px;text-align:left;\"\u003e\u003c\/th\u003e\n        \u003cth style=\"padding:11px 6px;text-align:left;color:#777;font-weight:400;\"\u003eChiropractic adjustment\u003c\/th\u003e\n        \u003cth style=\"padding:11px 6px;text-align:left;color:#777;font-weight:400;\"\u003eMassage\u003c\/th\u003e\n        \u003cth style=\"padding:11px 6px;text-align:left;\"\u003e\u003cstrong\u003eRuciNova™\u003c\/strong\u003e\u003c\/th\u003e\n      \u003c\/tr\u003e\n    \u003c\/thead\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n        \u003ctd style=\"padding:11px 6px;\"\u003e\u003cstrong\u003eWhat you pay\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding:11px 6px;\"\u003eAbout $65–$200 per visit\u003c\/td\u003e\n        \u003ctd style=\"padding:11px 6px;\"\u003eAbout $40–$125 per hour\u003c\/td\u003e\n        \u003ctd style=\"padding:11px 6px;\"\u003e$96, once — or 4 × $24\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n        \u003ctd style=\"padding:11px 6px;\"\u003e\u003cstrong\u003eWhere\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding:11px 6px;\"\u003eTheir office, their hours\u003c\/td\u003e\n        \u003ctd style=\"padding:11px 6px;\"\u003eTheir table, their schedule\u003c\/td\u003e\n        \u003ctd style=\"padding:11px 6px;\"\u003eYour bedroom floor, tonight\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding:11px 6px;\"\u003e\u003cstrong\u003eHow often\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding:11px 6px;\"\u003eEvery time the tension returns\u003c\/td\u003e\n        \u003ctd style=\"padding:11px 6px;\"\u003eEvery time the tension returns\u003c\/td\u003e\n        \u003ctd style=\"padding:11px 6px;\"\u003eEvery day, as part of your routine\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n  \u003cp style=\"margin:0 0 26px;font-size:13px;color:#777;\"\u003eConsumer Reports found people spent, on average, more than $200 out of pocket on chiropractic, massage or acupuncture — and almost one in four spent $500 or more. Price ranges reflect published 2026 U.S. cost guides; individual providers vary.\u003c\/p\u003e\n\n  \u003ch2 style=\"font-size:23px;margin:34px 0 16px;\"\u003eStart low. Fifteen minutes. That's the whole ritual.\u003c\/h2\u003e\n  \u003col style=\"margin:0 0 20px;padding-left:20px;\"\u003e\n    \u003cli style=\"margin-bottom:7px;\"\u003e\n\u003cstrong\u003eLie down\u003c\/strong\u003e on a flat surface with the back of your neck in the contoured channel, shoulders relaxed.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom:7px;\"\u003e\n\u003cstrong\u003eStart on the gentlest setting\u003c\/strong\u003e for your first few sessions — about 5 minutes — then build up to 15. If anything feels like more than a gentle stretch, turn it down. The goal is release, not force.\u003c\/li\u003e\n    \u003cli style=\"margin-bottom:7px;\"\u003e\n\u003cstrong\u003eKeep it to 15 minutes\u003c\/strong\u003e, once or twice a day. Don't exceed 30 minutes, and don't use it while sleeping.\u003c\/li\u003e\n  \u003c\/ol\u003e\n  \u003cp style=\"margin:0 0 26px;\"\u003e\u003cstrong\u003eCheck with your doctor first\u003c\/strong\u003e if you're pregnant, have had neck or spinal surgery, have an implanted medical device such as a pacemaker, or are being treated for a neck or spine condition. Not intended for children.\u003c\/p\u003e\n\n  \u003ch2 style=\"font-size:23px;margin:34px 0 16px;\"\u003eWhat RuciNova™ is — and isn't\u003c\/h2\u003e\n  \u003cp style=\"margin:0 0 26px;\"\u003eIt is a warm, gentle, repeated stretch for tired, tight necks. It is not a medical device, it does not treat or cure any condition, and it is not a replacement for your physical therapist, chiropractor or doctor. Many people who use it still see their clinician and use this on the nights in between. If that's you, this was built for those nights.\u003c\/p\u003e\n\n  \u003ch2 style=\"font-size:23px;margin:34px 0 16px;\"\u003eFrequently asked questions\u003c\/h2\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eIs this a real massage, or does it just vibrate and inflate?\u003c\/summary\u003e\n    \u003cp style=\"margin:12px 0 0;\"\u003eIt's not a kneading massager and we don't sell it as one. It's warm, gentle, repeated air traction with a soothing vibration underneath. If you want deep-tissue kneading, this isn't it. If you want your neck to let go for 15 minutes, it is.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eCould traction make my neck worse?\u003c\/summary\u003e\n    \u003cp style=\"margin:12px 0 0;\"\u003eStart on the gentlest setting. The lift is gradual and repeated rather than one hard pull, and you can turn it down or switch it off at any point. If you have a diagnosed spinal condition, have had neck surgery, are pregnant or have an implant, ask your doctor first.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eDo I have to stay plugged in?\u003c\/summary\u003e\n    \u003cp style=\"margin:12px 0 0;\"\u003eNo. It's cordless and recharges over USB-C, so you can use it on the floor, the couch or the bed without a cable running to the wall.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eIs $96 a lot for a pillow?\u003c\/summary\u003e\n    \u003cp style=\"margin:12px 0 0;\"\u003eIt's about the price of one chiropractor visit, and you can split it into 4 × $24 with Shop Pay. Most people who buy it have already spent far more than $96 renting relief by the hour.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eWill it replace my chiropractor or physical therapist?\u003c\/summary\u003e\n    \u003cp style=\"margin:12px 0 0;\"\u003eNo. It's for the nights between appointments.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eIs it a good gift?\u003c\/summary\u003e\n    \u003cp style=\"margin:12px 0 0;\"\u003eIt's cordless and simple to use, and it reads as \"I noticed you're always tight after the desk,\" not \"here is equipment.\" The 60-day guarantee works for the person using it, not just the person who bought it — the recipient can contact us directly.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eDo you ship to my country?\u003c\/summary\u003e\n    \u003cp style=\"margin:12px 0 0;\"\u003eWe ship worldwide, free, with no minimum order. Orders are prepared within 1–3 business days and most arrive within 5–10 business days after handoff to the carrier. You'll receive tracking by email as soon as it's on its way.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:14px 0;margin-bottom:26px;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eWhat if it isn't right for me?\u003c\/summary\u003e\n    \u003cp style=\"margin:12px 0 0;\"\u003eContact us within 60 days of receiving your order through our \u003ca href=\"\/pages\/contact-us\"\u003econtact page\u003c\/a\u003e with your order number and we'll refund you in full.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdiv style=\"border:2px solid #333;padding:22px;margin:0 0 26px;\"\u003e\n    \u003ch3 style=\"margin:0 0 10px;font-size:19px;\"\u003e60-day money-back guarantee\u003c\/h3\u003e\n    \u003cp style=\"margin:0;\"\u003eUse it for 60 days. If it isn't the part of your evening you look forward to, contact us with your order number and we'll refund you in full. The risk is ours, not yours.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003ch2 style=\"font-size:23px;margin:34px 0 16px;\"\u003eCare\u003c\/h2\u003e\n  \u003cp style=\"margin:0 0 26px;\"\u003eWipe the cover with a soft, damp cloth. Don't submerge, machine wash, or use harsh cleaners. Store flat in a cool, dry place away from direct sunlight; avoid folding or stacking heavy items on top.\u003c\/p\u003e\n\n  \u003cp style=\"font-size:12.5px;color:#777;line-height:1.55;margin:26px 0 0;border-top:1px solid #e5e5e5;padding-top:16px;\"\u003e\n    These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease or medical condition. It is a general wellness and relaxation device. Results vary from person to person. Consult your healthcare provider before use if you are pregnant, have an existing medical condition, have had neck or spinal surgery, or have an implanted medical device. Discontinue use and seek medical advice if you experience pain, numbness, dizziness, or increased discomfort. Not a substitute for professional medical care.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"RuciNova","offers":[{"title":"Black","offer_id":45739317788837,"sku":"G202507800603-4","price":96.0,"currency_code":"USD","in_stock":true},{"title":"Grey","offer_id":45739317592229,"sku":"G202507800603-5","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/3852\/2789\/files\/1.jpg?v=1753008710","url":"https:\/\/rucinova.com\/products\/cervical-pillow","provider":"RuciNova","version":"1.0","type":"link"}